Successful Businesses Do No Marketing

We are a Performance Marketing Company. We mostly use paid media (mostly Meta) to serve your ads end-to-end. We do not think there is one tool to do it all. There are tools that serve one niche and there are tools that serve other, each one comes with it’s shortcomings. What matters is where your business need lies and what tool can better serve it.

In short, if you have been running your own ads for some time and we have your historical data, ADV+ (Advantage+), if not, then we go from the beginning with Original Audience or Manual Audience Creation.

The ADV+ (Advantage+) Sales Campaign and Manual Audience Creation are two distinct strategies for running ad campaigns on Meta (formerly Facebook) platforms, such as Facebook and Instagram.

Yes, we see wild variances on these two setups, and it’s normal. CPMs can jump from $5 to $50, but in the end, ROAS or ROAC is what matters. We simply do not just focus on CPM as a metric, we deliver ROAS or ROACs or ROIs.

In marketing, ROAS (Return On Ad Spend) or ROAC (Return On Average Capital Employed) is often used to measure the success of advertising campaigns. For example, in Meta Ads, ROAS or ROAC is calculated based on how much revenue is generated for every dollar spent on ads.

Example:

• Ad Spend: $500
• Revenue from Ad Campaign: $2,000
• Net Profit: $2,000 – $500 = $1,500

ROAS/ROAC=($1,500/$500​)×100=300%

This means the campaign generated a 300% ROAS or Return On Ad Spend.

There are no secrets there, just the things you do not know in marketing yourself. Creative Testing Isn’t a Secret Weapon, It’s a Foundation:
Creative Testing is a fundamental practice, not a secret weapon. It’s a strategic approach in marketing, particularly in digital advertising, that focuses on optimizing ad creatives (images, videos, copy, etc.) through systematic experimentation. Rather than relying on assumptions or gut feelings, creative testing uses data and testing to continuously refine and enhance the effectiveness of marketing materials.

Rather than treating it as something rare or secret, think of creative testing as a necessary and systematic approach for refining every aspect of your ad campaigns. When done correctly, it doesn’t just enhance performance, it guarantees it.

The answer lies in having a full-funnel perspective. Understanding where the drop-offs occur helps pinpoint the true cause of low conversions. Here’s how we break it down:

• Is the CTR (Click-Through Rate) low?
  Then, the ads are likely the issue. If people aren’t clicking, something in the ad isn’t resonating.
• Do your ads lack engagement?
  Again, it’s probably the ads. If your audience isn’t interacting, your messaging or creative might need an adjustment.
• Are there no conversions, even at a small scale?
  Once more, the ads are the likely culprit. If you’re not seeing any conversions, the ad itself isn’t doing its job.

The key is to track the funnel and identify where the biggest drop-off happens. That’s where we find the culprit. Whether it’s the ad creatives, the landing page experience, or the product itself, the drop-off point will reveal the problem to us.

Take control of your advertising! Pay for your campaigns and schedule ad delivery at the times that work best for your business. VaporWave LABS ensures complete flexibility and ensure your ads reach your audience when it matters most.

Share your experience! Rate our service once your ads are delivered right to your doorstep. Your feedback helps us improve and serve you better.
VaporWave LABS Serves it better.